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Welcome to FishBait Marketing, your headquarters for opportunities in collegiate sports, country music, culinary events and hunting and fishing activities – all activities that reach heartland consumers. FishBait Marketing is a leading sports, entertainment and cause marketing agency that reaches FANS through their TRIBES by enhancing their LIFESTYLES.  We SELL and ACTIVATE sponsorships for a variety of clients and properties.

  • FishBait makes college sports fans FANS of your brand. We make country music fans FANS of your brand. We make event fans FANS of your brand. We reach the RIGHT AUDIENCE at the RIGHT TIME with the RIGHT ACTIVATION! Want to reach HEARTLAND CONSUMERS? You’ve come to the RIGHT PLACE.
  • FishBait Marketing helps sponsors develop fully integrated sponsorship leveraging and activation plans that maximize assets and enable brands to meet their objectives. We can help you, too!
  • FishBait’s clients include Anheuser-Busch, BMI, the Capital One Cup, the Country Music Association (CMA), Dollar General, JTV, the Opry Entertainment Group, TicketSmarter, Werner Ladder and the World Food Championships. Our charitable clients include Coach to Cure MD and the Mike Slive Foundation.

CHARLESTON, SC

SPONSORSHIP SALES

FishBait represents select collegiate, country music, high school sports, culinary events, and hunting and fishing properties for commercial support by corporate sponsors.  FishBait has sold sponsorships for the NCAA, National Association of Basketball Coaches, Women’s Basketball Coaches Association, American Football Coaches Association, National Football Foundation, NACDA, the Atlantic Coast Conference, Coach to Cure MD, Coaches vs. Cancer, and various ESPN Events, along with sponsorship sales for the Mascot Hall of Fame in Whiting, Indiana and the College Football Hall of Fame in Atlanta, GA.

 

Let us know how we might help your organization.

CONSULTING

FishBait understands that both Properties and Corporate Sponsors must reach fans in meaningful ways.  And we understand fans! Because sponsors marry properties to reach fans.

 

With an experienced crew of subject matter experts in marketing, sponsorship and experiential activation, FishBait Marketing is available to provide unbiased suggestions and advice as organizations evaluate sponsorship assets and look to potentially explore new initiatives and corporate sponsors seek to maximize their investments.

 

 

PROPERTY REPRESENTATION

Sponsorship: FishBait Marketing works with an esteemed client base to secure sponsorships and develop activation plans to reach both corporate sponsors and college sports fans.

FishBait Marketing helps their sponsors develop fully integrated sponsorship leveraging plans that maximize assets and enable brands to meet their objectives.

FishBait Marketing is working with ESPN Events properties (including all of its College Football Kickoff and Bowl Games, Basketball Tournaments and Special Games and College Football and Basketball Award Shows), the Country Music Association (CMA), BMI, and the Opry Entertainment Group (Grand Ole Opry, Ryman Auditorium, Moody Theater, and Ole Red Restaurants).

Cause Marketing:
The importance of giving back has never been more relevant than it is today and FishBait Marketing is proud to take part in the continued development of cause marketing through its philanthropic ties, including Coach to Cure MD, the Mike Slive Foundation, and Nations of Coaches, and encourages its clients to find ways to give back through their sponsorship endeavors.

TREY BURCH

Account Executive


Get to know Trey

 

CHARLOTTE JONES

Vice President of Finance and Human Resources

Get to know Charlotte

 

MEET THE CREW

This strong team is the backbone of everything we do.

RON COOK

Chairman


Get to know Ron

 

CHRIS FILARDI

VP / Outdoor Sports Sales & Activations

Get to know Chris

 

PAUL OGLETREE

Account Manager


Get to know Paul

 

MAC RUSSEL

VP Sponsorship Sales


Get to know Mac

 

RYAN JONES

Manager of
Media Projects

Get to know Ryan

 

BRITTANY SCHILLER

Vice President

Get to know Brittany

 

THE CAPTAIN

RICK JONES - CEO

Rick Jones describes himself as “Head Captain” of FishBait Marketing, a sports and entertainment sponsorship/event marketing consultancy based in Charleston, South Carolina.

 

 

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WE"LL CATCH IT!

Rick Jones

Office: 843-557-0535

Cell: 843-412-5605

rick@fishbaitmarketing.com

 

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