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The Allstate AFCA Good Works Team® celebrates 20 years of existence in 2011 with Allstate becoming the title sponsor in 2008. This program highlights student-athletes’ achievements off the football field and in their local communities by participating in charitable and cause-related events.

Student-athletes are nominated within their own athletics departments by their respective Sports Information Directors for their participation with philanthropic organizations while also maintaining good academic standing. This award is considered college football’s pre-eminent community service award and ultimately announces a twenty-two (22) man team across all divisions of college football.

Corporate Objective
Allstate’s title sponsorship of the Allstate AFCA Good Works Team is designed to generate brand awareness to a target audience (college football fans) during the season while highlighting community-oriented projects in which student athletes participate.

Allstate also uses its presence in college football to develop additional branding opportunities which, in turn, generates additional awareness among spectators and television viewers.

FishBait’s Role
As an agency of record for the American Football Coaches Association (AFCA), FishBait assisted in the facilitation and cultivation of the relationship between Allstate and the AFCA and continues to be involved in the program’s development.

Results
Allstate has seen continual growth of the Good Works Team program among participants and fans. In 2011, a record 132 student-athletes have been nominated and are in consideration as members of the Allstate AFCA Good Works team.

In addition to the sponsorships of the Allstate/AFCA Good Works Team, Allstate also contributes the Good Hands® Nets behind field goals which are raised in over 60 college stadiums around the country. Each field goal and extra point kicked into those Nets has helped raise over $1.8 million in donations for collegiate general scholarship funds. 

Allstate also sponsors the Southeastern Conference and their 20 sports, including football. During the post-season, Allstate actively sponsors 21 college bowl games and the Bowl Championship Series, along with the 78th Allstate® Sugar Bowl in New Orleans on January 3, 2012. Allstate has proudly protected college football fans for the past 80 years.

 

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