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Allstate became the title sponsor of the Allstate AFCA Good Works Team in 2008.

Student-athletes are nominated within their own athletics departments by their respective Sports Information Directors for their participation with philanthropic organizations while also maintaining good academic standing. This award is considered college football’s pre-eminent community service award and ultimately announces a twenty-two (22) man team across all divisions of college football.

Corporate Objective
Allstate’s title sponsorship of the Allstate AFCA Good Works Team is designed to generate brand awareness to a target audience (college football fans) during the season while highlighting community-oriented projects in which student athletes participate.

Allstate also uses its presence in college football to develop additional branding opportunities which, in turn, generates additional awareness among spectators and television viewers.

FishBait’s Role
FishBait sold the sponsorship on  behalf of the AFCA and has renewed the sponsorship multiple times.

Results
Allstate has seen continual growth of the Good Works Team program among participants and fans.

In addition to the sponsorships of the Allstate/AFCA Good Works Team, Allstate also contributes the Good Hands® Nets behind field goals which are raised in over 60 college stadiums around the country. Each field goal and extra point kicked into those Nets has helped raise over $1.8 million in donations for collegiate general scholarship funds. 

Allstate also sponsors the Southeastern Conference and their 20 sports, including football. During the post-season, Allstate actively sponsors 21 college bowl games and the College Football Playoff, along with the 78th Allstate® Sugar Bowl in New Orleans. Allstate has proudly protected college football fans for the past 80 years.

 

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