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Football Bowl Association (FBA)
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FishBait Marketing serves as the sales agency for the FBA,
a non-profit member association representing all post-season college football bowl games that works to build upon the
tradition and increase the knowledge of the bowl "experience"
and its benefits to college football. They are the only
organization in America that directly represents the entities
that host, organize and manage the events of post-season
college football.
FBA
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