IT'S ALL ABOUT THE FAN, STUPID!
By Rick Jones
The people who market college sports (and I’d be one of them) need to always remember that FANS pay for everything. No TV viewers, no TV rights fees; no people in the stands, no hot dog sales; no tribes, no licensed products sales. Fans also pay for all tickets, parking and game programs, and make each and every donation to their favorite school and team. In other words, Fans are the Bank of college athletics.
So, how are we treating our bank? Every school needs to work to provide better services to their fans. And, they need to realize that fans come in multiple demographic and psychographic groups (which we call Fan Personas) and that one size fits all really means today that one size fits none.
FishBait’s sister company EngageMint Partners helps athletic departments with fan engagement strategies and tactics, the creation of new experiential areas for fans and trains both fulltime and part-time staff in serving fans in more compelling ways. With partners with decades of experience working at the Walt Disney Company (who knew a things or two about engaging fans), EngageMint brings a wealth of subject matter experts to solve problems and maximize opportunities. For more information, go to www.engagemintpartners.com.
DROP US A LINE
WE"LL CATCH IT!
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