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Prior to working with FishBait, Seana worked for the Women’s Basketball Coaches Association (WBCA) in Lilburn, GA as the Manager of Marketing, Sales & Activation.   Her responsibilities included spearheading the association’s marketing and sponsorship sales efforts, including new business development, client relations, activation and association branding.  In her time at the WBCA Seana signed and renewed such sponsors as Astrazeneca, Coca-Cola, Jostens, Kodak, New Balance, NIKE, Reebok, RUSSELL ATHLETIC and State Farm. 

Seana joined the FishBait crew in 2009 with over 10 years experience in sports marketing.  She wears many hats for FishBait managing women’s basketball, licensing, the National Association of Collegiate Directors of Athletics (NACDA) and on the charitable side, Samaritan’s Feet.  Additionally, Seana serves as the agency lead for NCAA® Corporate Champions and Partners:  Coca-Cola, Lowe’s and UPS.  Lastly, she assists the sales team in managing efforts with the Atlanta Hall of Fame and the New College Football Hall of Fame.   
Seana received her undergraduate degree from Rollins College (Winter Park, FL) and her Masters Degree in Sports Management from the United States Sports Academy (Daphne, AL).  Her love of sports comes from years as a competitive gymnast and coach as well as a collegiate rowing career resulting in coaching for 3 years at her alma mater.  She and her husband, Stephen, have two boys, Stephen III (7) and Alexander (5) and reside in Marietta, Georgia.

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